ABBOTT LABORATORIES

Are you living your fullest life? That's what Abbott, one of the world's leading health companies, wanted to know. To build a wider audience for their brand and encourage people to live more proactively, MRM//McCann and Weber Shanwick created an engaging integrated campaign designed to answer that question. 

As part of Abbott’s Life. To The Fullest. campaign, we built a website that featured an online quiz people could take to measure what made them most fulfilled. All quiz results were collected, tagged and discussed for potential as ongoing online contacts. The responses also helped the editorial team develop content for Abbott’s site based on how people answered the quiz.

Abbott wanted a million responses to the quiz by the end of 2015, and they got it. They’ve heard from nearly two million people and counting. 

In 2017, our work on Abbott’s website won the Health Care Standard of Excellence award for outstanding achievement. That same year, it was also a finalist for the PR News’ Digital Awards in the category Redesign/Relaunch of Site.

After Abbott launched their Life. To the Fullest. campaign, we pulled top-level global data points to provide a redesign concept for their Facts of Life page. Each section used small copy blocks, illustrated data points and tips from Abbott to show that as global citizens, we’re more alike than we think.